Log in

Cart

Your cart is currently empty.

Continue shopping
Total
Dhs. 0.00 AED

Privacy policy

Last updated: [24-05], 2026

 

Introduction

ATME SPORTS TRADING L.L.C ("we, us, our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This store and website is powered by Shopline, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

 

The data controller responsible for your personal data is:

Name: ATME SPORTS TRADING L.L.C 

Official Privacy Protection Email Address: MEPIPO@anta.com

 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

 

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Identity information - Any information that identifies you as an individual, living person. This includes: name (first, last, initials), date of birth, e-mail address, gender, phone number, unique consumer identifier number (including your member ID, or ID from our Service), nickname, password, social media identifiers and handles. We use it to verify the identity.
  • Contact information - Any information we can use to contact you. This may include: your phone number, shipping and billing address, e-mail address, social media handle, any other communication channel you have used to contact us for more information. We use it to contact you for different reasons depending on the purposes stated below.
  • Payment, purchase and transaction information - Any information we use to complete or in relation to your purchase record and invoice. This may include: your payment information (credit card details, or bank details, or payment platform details), payment risk profile (provided to us by our payment risk solution), shopping cart details (your ordered items), delivery details, delivery method, shipping and billing address, customer order number, purchase history with us, transaction ID, and any other information related to your purchase. We use it to complete your order on our sites and apps, in our stores, or other selling platforms.
  • Size information - Any information we can use to make sure your gear fits. This may include: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement.
  • Location information - Any information we can use to know or guess where you are, real time or otherwise. This may include: your residential location, current log-in location IP address, GPS location (if you wish to share us), or the specific website you have visited that might give us clues about where you are. We use it to help you find what you are looking for at your current location with us.
  • Membership administration information - Any information related to your membership. This includes: acquisition source ID (where you signed up to our membership), your membership country, member ID, date you became a member, store ID (if you signed up in a retail store), source ID, points, engagement history, rewards history. All the information listed here will be kept for as long as you are our member.
  • Behavioural and preference information - Any information which indicates your preference whether explicitly – if provided by you – or inferred. This may include: language preferences, interests, preferences, and account settings; your shopping history (all items in shopping carts), wish list items, your browsing behavior, your shopping preference, in-store digital interactions, survey response, product reviews, social media interactions with us, and any other intelligence we have about you to help us learn you as a consumer better. We use it to know you better as a consumer, so we can send you marketing messages containing only products and services that we think you might be interested in.
  • Browsing information - Any information on your browsing behavior. This may include: browser name, IP address (including hashed IP address), clickstream data, data and time of site visits, time remained on site, pages visited, and the links you have clicked in our marketing messages or website, the referral URL that brought you to our site.
  • Mobile device information - Any information related to your mobile device and its interaction with our Service. This may include: Information about your device or browser that provides insights into your browsing behavior or device usage. This encompasses your IP address, the date and time of your visit, the duration of your stay on our website, the referral URL (if you accessed our site via another website or an advertisement), and the specific pages visited on our site; Your device type, model, hardware versions, operating system, and browser type/version; For iOS users, this includes the Identifier for Advertisers (IDFA); Information about your general internet usage collected through technologies that store information on or gain access to your device, such as cookies, tracking pixels, web beacons, and other similar technologies used to access our website.
  • Social media interaction and activity - Any information about you we obtain through different social media channels such as Facebook, Instagram, Google, etc., when we use these channels for advertising, analytics purposes or to enrich your profile with us. This may include: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”, comments or messages you shared with us publicly or privately on social media platforms. Also, we may be able to obtain information indirectly from social media companies (Facebook, Google, etc.) when we advertise on these platforms.
  • Correspondence - Any correspondence you have with customer service teams, and/or our employees and personnel. This may include: conversation we have when you contact customer service, the emails you write us, the complaints you address to us via post, e-mail, or call, notes we prepared on your feedback, call back from our customer service to you, and any other communication between you and our personnel.
  • Personal opinion - Any opinion you share with us that indicate your point of view and comments. This may include when you provide us feedback and review rating our service or products, or if you participate in any product research and development discussions, or any messages, notes, after-sales communications, or any other information you submit to us.
  • Sensitive personal opinion - Any opinion you share that may indicate or reveal certain characteristics about you including your political view, your sexual orientation, information about race and ethnicity, religious or philosophical beliefs, or health. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.

 

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you - including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services - including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers - including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

 

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information such as your Whatsapp number for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

 

Legal Bases for Processing Your Personal Data

We process your personal data in accordance with the applicable laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, as applicable.

Depending on the purpose of processing, we may rely on one or more of the following legal grounds:

  • Your consent: We may process your personal data where you have given us your consent for a specific purpose, such as subscribing to marketing communications or accepting non-essential cookies and similar technologies. You may withdraw your consent at any time, subject to applicable legal or contractual restrictions.
  • Performance of a contract or steps taken at your request before entering into a contract: We may process your personal data where such processing is necessary to conclude, perform, amend, or terminate a contract with you, or to take steps at your request before doing so, such as processing your order, arranging delivery, handling payment, or providing customer support.
  • Compliance with legal obligations: We may process your personal data where necessary for us to comply with legal or regulatory obligations applicable to us in the UAE, including accounting, tax, consumer protection, fraud prevention, and record-keeping requirements.
  • Protection of public interest or protection of your interests: In certain circumstances, we may process your personal data where this is necessary to protect public interest or to protect your vital or legitimate interests, as permitted by applicable law.
  • Establishment, exercise, or defence of legal rights and claims: We may process your personal data where necessary in connection with legal claims, dispute resolution, enforcement actions, or judicial proceedings.
  • Other cases permitted by applicable UAE law: We may also process your personal data in other circumstances where such processing is permitted or required under applicable laws and regulations in the UAE.

Where we rely on your consent, you may withdraw it at any time. This will not affect the lawfulness of any processing carried out before your withdrawal. For more information about your rights, please refer to the section “Your Rights and Choices”.

 

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third-party service providers, subject to this Privacy Policy. Such disclosures may include, but are not limited to:

  • With all categories of personal data being processed by Shopline and STARLING LABS LIMITED to support core operations such as platform services, order management, and system administration.
  • With service providers, which, depending on your relationship with us, may include but are not limited to payment processors, cloud service providers, logistics, shipping and warehouse service providers, customer service platform, marketing platform, professional advisers such as lawyers, auditors, accountants, consultants, and insurers and administration support providers. Personal data shared with these service providers is for business purposes only.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with any reorganisation, company acquisition, merger, restructuring, transfer of our business or assets, bankruptcy or insolvency, or change in the operational entity.
  • to comply with any applicable legal obligations (including to respond to law enforcement bodies, governmental and regulatory bodies, the courts and other competent authorities that may request personal data in connection with any inquiry, court order, or other legal or regulatory procedures which we would need to comply with and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

 

Relationship with Shopline

The Services are hosted by Shopline, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopline as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopline enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopline. To provide these enhanced features, Shopline may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopline. In these circumstances, Shopline is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopline uses your personal information and any rights you may have, you can visit the Shopline Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopline Privacy Portal Link.

 

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 18 years of age.

 

Retention of Your Information

Personal data are retained only for as long as necessary to achieve the purposes described in this privacy policy or as long as statutory retention obligations require. If exact retention periods cannot be specified in advance, we determine the applicable retention period based on relevant criteria, including the nature and purpose of the processing, the duration of our relationship with you, applicable legal, regulatory, tax, accounting, and reporting requirements in the United Arab Emirates, and whether retention is necessary for the establishment, exercise, or defence of legal claims. This may mean that certain records are retained for the period required under applicable tax or corporate record-keeping laws, or for longer where necessary in connection with disputes, investigations, or regulatory requests.

 

Your Rights and Choices

Subject to the applicable laws of the United Arab Emirates, you may have the following rights in relation to your personal data:

  • Right to Access / Obtain Information: You may request access to the personal data we process about you and certain information about such processing, including the categories of personal data, purposes of processing, categories of recipients, certain automated decision-making, applicable retention criteria, cross-border transfer safeguards, relevant personal data breach procedures, and available complaint mechanisms, in each case to the extent required by applicable law.
  • Right to Correction: You may request that we correct inaccurate personal data we hold about you and, where applicable, complete incomplete personal data.
  • Right to Erasure: You may request that we erase your personal data in certain circumstances permitted by applicable law, including where such data is no longer necessary for the purposes for which it was collected or processed, where you withdraw consent and no other lawful basis for processing applies, where you validly object to processing, or where the data has been processed unlawfully. We may refuse or limit such requests where retention is required or permitted for legal, regulatory, contractual, evidentiary, dispute resolution, security, fraud prevention, or other legitimate compliance-related purposes.
  • Right to Restrict Processing: You may request that we restrict processing of your personal data in certain circumstances permitted by applicable law, including where you contest the accuracy of the data, where the processing may not be consistent with the applicable purposes, or where the processing may be unlawful. Where permitted by law, we may continue to retain personal data where necessary in connection with legal claims, proceedings, or compliance obligations.
  • Right to Object to Certain Processing: You may object to certain processing of your personal data where such right is provided under applicable law, including processing for direct marketing purposes, including related profiling, and certain statistical survey purposes, subject to any exceptions allowed by law.
  • Right to Data Portability: Where applicable law grants this right, and where processing is based on your consent or is necessary for the performance of a contract with you and carried out by automated means, you may request to receive the personal data you have provided to us in a structured and machine-readable format, and to have that data transferred to another controller where technically feasible.
  • Right to Withdraw Consent: Where we rely on your consent to process personal data, you may withdraw that consent at any time. Such withdrawal will not affect the lawfulness of processing carried out before the withdrawal, and it will not affect any processing conducted on another lawful basis.
  • Right to Object to Automated Decision-Making: You may object to decisions based solely on automated processing, including profiling, where such decisions produce legal effects concerning you or otherwise seriously affect you, in each case subject to applicable legal exceptions, including where such processing is necessary for entering into or performing a contract, is authorized by applicable law, or is based on your prior consent.

You may exercise your rights by contacting us using the contact details provided below. We may need to verify your identity before processing your request, as permitted or required under applicable law. We will respond to your request in accordance with applicable legal requirements.

Please note that these rights are not absolute and may be subject to limitations or exceptions under applicable law. We may also decline, limit, or charge a fee for a request to the extent permitted by applicable law, including where a request is manifestly unfounded, excessive, repetitive, or where fulfilling the request would adversely affect the rights of others or our legal and regulatory obligations.

To learn more about how Shopline uses your personal information and any rights you may have, including rights related to data processed by Shopline, you can visit Shopline Consumer Privacy Policy.

 

Complaints

If you have any questions, concerns, or complaints about how we process your personal data, please contact us using the contact details provided below. We will review and handle your complaint in accordance with applicable law. Subject to applicable laws of the United Arab Emirates, you may also have the right to lodge a complaint with the competent authority responsible for personal data protection or another competent regulator in the UAE, as applicable.

 

International Transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside, including outside the United Arab Emirates. In such cases, we will take steps to ensure that any cross-border transfer is carried out in accordance with applicable laws of the United Arab Emirates. This may include transferring personal data to jurisdictions that are recognised as providing an adequate level of protection, or relying on other lawful mechanisms or exceptions permitted under applicable law where appropriate.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

 

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at MEPIPO@anta.com.

 

Disclaimers

  • While we endeavor to always protect our systems, sites, operations and information against unauthorized access, use, modification and disclosure, due to the inherent nature of the Internet as an open global communications vehicle and other risk factors, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others or cyber threats.
  • You also have an important role in protecting Personal Data. You should not share any username, password or other authentication data provided to you with anyone, and we recommend that you do not re-use passwords across more than one website or application.It is important that you also make every effort to protect your password and computer from unauthorized access. Be sure to sign off when you are finished using a shared computer. If you have any reason to believe that your username or password has been compromised, please contact us as detailed above.
  • The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

 

Governing Law and Jurisdiction

  • This Privacy Policy is governed by UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).
  • If you have concerns regarding your personal data or wish to exercise your rights, please first contact our Official Privacy Email Address as mentioned above. We will respond to your request within thirty (30) days.
  • If you are unsatisfied with our response, you have the right to lodge a formal complaint with the relevant federal regulator for data protection.
  • For any legal claims involving data protection that fall outside the regulator's administrative scope, the Courts of Dubai shall have non-exclusive jurisdiction.